ORANGE JUICE

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Natalya Murakhver, a New York food writer and mother of an 18-month year old daughter, loved her premium brand orange juice -- the "100 percent pure" and "not from concentrate" kind that comes in the colorful carton and tastes consistently delicious.

That is, until she said she learned from her first-time moms group that there's a "secret ingredient" in premium orange juices that companies are not required to put on their labeling.

"One of the moms said she had read about [how the juice is made] and they held it in tanks for up to a year and it pretty much lost all of its flavor and had to be reinvigorated with these flavor packs, which are essentially chemicals," said Murakhver, 40, and co-author of "They Eat What?: A Cultural Encyclopedia of Weird and Exotic Food from around the World."

By SUSAN DONALDSON JAMES